Job Vacancy - Digital Marketing Strategist

Job Title: Digital Marketing Strategist

Are you a talented digital marketing strategist with a passion for music production and sound design?

We are seeking a creative and data-driven individual to join our team as a Digital Marketing Strategist at Afrobeat Producers.

As a leading provider of high-quality sound sample loops and presets, we are committed to revolutionising the Afrobeat music production experience for artists and producers worldwide.

About the Role: As our Digital Marketing Strategist, you will be at the forefront of our online marketing efforts, responsible for developing and executing innovative digital strategies to enhance our brand visibility and drive sales.

Your expertise in the digital marketing landscape and understanding of the music production industry will be instrumental in expanding our customer base and solidifying our position as a market leader.

Responsibilities:

• Develop and execute comprehensive digital marketing plans to drive website traffic, increase brand awareness, and boost sales of our sound sample loops and presets.
• Conduct in-depth audience research to identify target markets, customer preferences, and online behaviour to tailor marketing strategies effectively.
• Plan and manage online advertising campaigns, including display ads, and social media ads, to reach the right audience at the right time.
• Utilize SEO best practices to optimize our website and product pages for improved organic search rankings and increased visibility.
• Oversee our social media presence and engage with the community to foster meaningful relationships with our customers and prospects.
• Implement email marketing campaigns, including creating compelling content and analyzing campaign performance to refine strategies.
• Track and analyze key performance indicators using analytics tools to measure the success of marketing efforts and provide insights for continuous improvement.
• Collaborate with the content team to create engaging blog posts, videos, and other content that resonate with our target audience.
• Identify and explore new marketing channels and opportunities to reach potential customers and stay ahead of the competition.
• Manage the digital marketing budget efficiently, allocating resources to high-impact campaigns.
• Monitor industry trends, competitor activities, and technological advancements to stay updated and ensure our strategies remain cutting-edge.

Requirements:

• Proven experience as a digital marketing strategist or similar role, with a track record of successfully driving online marketing campaigns.
• A passion for music production and sound design, with an understanding of the music industry and its trends.
• Proficiency in digital marketing tools, analytics platforms, and social media management tools.
• Excellent analytical skills and the ability to interpret data to make data-driven decisions.
• Up-to-date knowledge of SEO best practices, online advertising, and content marketing strategies.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Creative mindset with a keen eye for design and branding.

If you are a digital marketing enthusiast who thrives in a dynamic and creative environment, and if you're passionate about music production and sound design, we invite you to join our team at Afrobeat Producers.

Take the next step in your career and contribute to the world of music by applying for the Digital Marketing Strategist position today!

How to Apply: Please send your resume, a cover letter highlighting your relevant experience, and any portfolio or examples of successful digital marketing campaigns you have worked on to jobs@afrobeatproducers.com.

We look forward to hearing from you!

Type of position: Full-time

Location: Lagos

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